THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

MARTECH

05 MAY 2018 - DAY 2

Every piece of technology a marketer uses to reach a potential customer is MarTech. Martech is literally the blending of marketing and technology. While MarTech is about building, managing, delivering, and optimizing campaigns, AdTech is about placing, buying, and selling ads. MarTech and AdTech are converging with a killer ingredient: data. Data is coming in all the time from all ad campaigns, email marketing, mobile apps, video, and other digital marketing programs. Being able to integrate all that data into a comprehensive picture of a potential buyer who wants something or needs something is really, really challenging.

Enter artificial intelligence (AI). The rise of AI is squarely aimed at helping marketers make sense of all their data. In fact, AI is one of the biggest trends coming out of MarTech. Each of the mega vendors in MarTech is building out its own solution: Einstein from Salesforce, Sensei from Adobe, Adaptive Intelligent Apps from Oracle, and Watson from IBM. AI can help marketers efficiently deliver the right message to the right person at the right time. Another big trend coming out of MarTech is account-based marketing (ABM). ABM is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Read More

Register

2:30 pm

KEYNOTE:MARKETING TO THE POWER OF AI

INHI CHO SUH

GM Watson Customer Engagement, IBM

3:00 pm

ABM, AI AND METRICS

AJIT DESHPANDE

VP Marketing Business Planning & Analytics, Salesforce

AVI BHATNAGAR

Senior Director of ABM & DG, Opswat

KAREN STEELE

CMO, LeanData

MARIA PERGOLINO

CMO, Anaplan

RANDI BARSHACK

CMO, Figure Eight

3:30 pm

ACTIVATING CUSTOMER DATA FOR AI-POWERED MARKETING

VIJAY CHITTOOR

Co-founder & CEO, Blueshift

4:00 pm

MARKETING MATURITY MODEL FOR ENTREPRENEURS

ANSHU AGARWAL

CMO, ‎Cedexis

JOE SCHWARTZ

VP Corporate Marketing, Proofpoint

ROB ISRACH

CMO, Tipalti

VAMSHI SRIPERUMBUDUR

VP Global Marketing, CipherCloud

4:30 pm

KEYNOTE:CUSTOMER MARKETING TO THE POWER OF AI

SRIKANT SHARMA

GVP Customer Success, Marketo